ANNOUNCING: LKM STUDIOS, a new Associate and a letter that started it all....

So it's time. We're making it official. Laura K Moore Photography is growing. We'd like to introduce you to a part of LKM that is going to be a bit of a game-changer. I'm beside myself--completely, utterly stoked. 

Here is a little bit of history...

 photo by Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

Back in October 2014 LKM had reached it's ceiling. We had capped out in availability and were turning down weddings and sessions due to limited availability and personal capacity.

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

At the same time I had seen a local photographer's work sprinkle across my facebook feed and I'd swoon. He could deliver these epic shots in weddings that were breathtaking. I wanted to watch him work though. In my book of humble standards, quality of image must not trump the quality of client experience. Could he connect, direct, develop rapport, maintain trust, make his clients laugh? So when Trevor Crosby asked me to second shoot with him I took the opportunity to watch him work..... And his couple laughed. The bridal party was comfortable. The guys were at ease. He covered the story and everybody hugged him and his amazing assistant (cough) wife at the end of the night. SOLD. :)

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

So then we talked. I asked him what he loved most about photography. What part of the process of being a business owner resonated most and what did not. I had remembered, in times past, conversations about back-end stuff not being favorite -- the marketing, blogging, contract writing, etc. I grinned. This entire last year has been a calculated process of developing a succinct backend workflow process that can help us be more on our game. We've also been researching different modes of marketing that resonate most with our local and destination audiences. We have been watching the trends and meeting with vendors and asking questions about industry trends and tools. And folks, we are still in the midst of a maturing stage, but it was time to sit in front of this photographer whom I had grown to respect and ask him a big question...would you be willing to be part of LKM STUDIOS.

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We talked more. A lot. Multiple occasions. He was intuitive and cautious but we were both beginning to get excited. And finally we found ourselves, with our spouses, facing a contract. Here is the opening to the contract--a letter of anticipation and thankfulness to Trevor:

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

Trevor,

Respected magic-maker, craft-developer, artist and friend, 

You have been asked to be part of LKM Studios because of your expertise in technical artistry, ease of communication, gracious demeanor, love for the craft and love for people. I hope and pray that this is only the beginning of something both life-giving and incredibly fun and rewarding for both of us. 

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

I anticipate a lot of laughter and excitement. I anticipate a sense of “team” that attracts people to our brand. I anticipate camaraderie, brainstorming, dreaming, challenging, sharing, bearing burdens and encouraging each other. 

I am pumped.

I am nervous.

I am giddy with ambition and tangible possibility.

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

But first and foremost…I am honored that you are willing to come and shoot for LKM STUDIOS. I am proud to have you part of this team! 

Sincerely,

Laura K Moore

Executive Photographer & CEO

www.laurakmoore.com

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

So this is our preliminary announcement.... we will be rolling out a few more details and 'the way things will be' regarding this LKM STUDIOS thing and probably a few with FAQs and sassy answers. For right now, here are 3 clarifying points:

- I, Laura, am still shooting, just capping my number of weddings and portraits each month.

- Trevor is now an LKM photographer. His name will still be attached to his work and he will still be sharing highlights of his work but his clients are LKM couples and his work under the LKM Studios logo.

- Our goal is to not diminish his work nor reduce the the high quality and energy of the LKM brand. We also aim to serve our clients well, offer more options and availability, and will strive to strengthen a comprehensive portfolio as 2 photographers sharpen each other! CHEERS! | LKM

  photo by   Trevor Crosby | LKM STUDIOS

photo by Trevor Crosby | LKM STUDIOS

So this is Trevor. And his serious face....

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and this is Trevor, one of his precious dogs Marty, and his silly lighthearted self. :) 

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Welcome to the LKM team Trevor!